"Exploring the impact of electronic marketing on firm e-sales performance: ..."

Jie Chen (2025)

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DOI: 10.1504/IJEB.2025.142987

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type: Journal Article

metadata version: 2025-02-26

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Jie Chen:
Exploring the impact of electronic marketing on firm e-sales performance: empirical evidence from B2C vs. B2B perspectives and future challenges. Int. J. Electron. Bus. 20(1): 1-16 (2025)

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