"Understanding the efficiency of keywords in search engine marketing - a ..."

Pingjun Jiang (2018)

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DOI: 10.1504/IJEB.2018.095980

access: closed

type: Journal Article

metadata version: 2020-07-16

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Pingjun Jiang:
Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis. Int. J. Electron. Bus. 14(3): 273-292 (2018)

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