"The effect of reward type on consumer recommendation intention in the C2C ..."

Jiang Jiang, Yi Ding (2025)

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DOI: 10.1504/IJEB.2025.145323

access: closed

type: Journal Article

metadata version: 2025-04-29

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Jiang Jiang, Yi Ding:
The effect of reward type on consumer recommendation intention in the C2C car-sharing context in China: the moderating role of scarcity cues. Int. J. Electron. Bus. 20(2): 186-209 (2025)

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