"A study of the loyalty-building process for Mobile Data Service usage in ..."

Chung K. Kim et al. (2011)

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DOI: 10.1504/IJEB.2011.040355

access: closed

type: Journal Article

metadata version: 2020-07-16

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Chung K. Kim, Elizabeth Fife, Mina Jun, Lejun Sheryl Soh, Sunnyoung Lee:
A study of the loyalty-building process for Mobile Data Service usage in Korea. Int. J. Electron. Bus. 9(1/2): 44-62 (2011)

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