"Effect of YouTube unboxing videos on viewers' perceptions and ..."

Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui (2025)

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DOI: 10.1504/IJEB.2025.143054

access: closed

type: Journal Article

metadata version: 2025-02-26

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Li-Chen Yu, Chia-Lin Hsu, Ya-An Tsui:
Effect of YouTube unboxing videos on viewers' perceptions and subsequent behaviours. Int. J. Electron. Bus. 20(1): 50-74 (2025)

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