"Effect of Electronic Word-of-Mouth on Consumer Purchase Intention: The ..."

Yi-Wen Fan, Yifeng Miao (2012)

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type: Journal Article

metadata version: 2022-02-28

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Yi-Wen Fan, Yifeng Miao:
Effect of Electronic Word-of-Mouth on Consumer Purchase Intention: The Perspective of Gender Differences. Int. J. Electron. Bus. Manag. 10(3): 175-181 (2012)

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