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"Factors Affecting Intent to Purchase Virtual Goods in Online Games."
Cheng-Hsun Ho, Ting-Yun Wu (2012)
- Cheng-Hsun Ho, Ting-Yun Wu:
Factors Affecting Intent to Purchase Virtual Goods in Online Games. Int. J. Electron. Bus. Manag. 10(3): 204-212 (2012)
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