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"Examining the Beliefs, Attitudes, and Behavioural Responses of Indian ..."

Taanika Arora (2023)

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DOI: 10.4018/IJEBR.317215

access: closed

type: Journal Article

metadata version: 2023-10-10

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Taanika Arora:
Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach. Int. J. E Bus. Res. 19(1): 1-25 (2023)

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