"Online Video Advertisements' Effect on Purchase Intention: An Exploratory ..."

Geetika Jain, Sapna Rakesh, Kostubh Raman Chaturvedi (2018)

> Home

Details and statistics

DOI: 10.4018/IJEBR.2018040106

access: closed

type: Journal Article

metadata version: 2022-01-08

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijebr/JainRC18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijebr/JainRC18
Geetika Jain, Sapna Rakesh, Kostubh Raman Chaturvedi:
Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. Int. J. E Bus. Res. 14(2): 87-101 (2018)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.