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"What Makes Consumers Adopt a Wearable Fitness Device?: The Roles of ..."

Jing Zhang, En Mao (2023)

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DOI: 10.4018/IJEBR.323204

access: closed

type: Journal Article

metadata version: 2023-10-14

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Jing Zhang, En Mao:
What Makes Consumers Adopt a Wearable Fitness Device?: The Roles of Cognitive, Affective, and Motivational Factors. Int. J. E Bus. Res. 19(1): 1-17 (2023)

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