"Image Effects and Rational Inattention in Internet-Based Selling."

Dongwon Lee, Robert J. Kauffman, Mark Bergen (2009)

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DOI: 10.2753/JEC1086-4415130406

access: closed

type: Journal Article

metadata version: 2020-03-13

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Dongwon Lee, Robert J. Kauffman, Mark Bergen:
Image Effects and Rational Inattention in Internet-Based Selling. Int. J. Electron. Commer. 13(4): 127-166 (2009)

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