"Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands."

Elena Delgado-Ballester, Miguel Hernández-Espallardo (2008)

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DOI: 10.2753/JEC1086-4415120305

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijecommerce/Delgado-Ballester08
Elena Delgado-Ballester, Miguel Hernández-Espallardo:
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands. Int. J. Electron. Commer. 12(3): 81-113 (2008)

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