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"Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect ..."
Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin (2018)
- Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin:
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. Int. J. Electron. Commer. 22(3): 325-348 (2018)
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