"An Empirical Study of Consumer Switching from Traditional to Electronic ..."

Alok Gupta, Bo-chiuan Su, Zhiping Walter (2004)

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DOI: 10.1080/10864415.2004.11044302

access: closed

type: Journal Article

metadata version: 2025-03-03

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Alok Gupta, Bo-chiuan Su, Zhiping Walter:
An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective. Int. J. Electron. Commer. 8(3): 131-161 (2004)

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