"The Brand Effect of Key Phrases and Advertisements in Sponsored Search."

Bernard J. Jansen, Kate Sobel, Mimi Zhang (2011)

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DOI: 10.2753/JEC1086-4415160103

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijecommerce/JansenSZ11
Bernard J. Jansen, Kate Sobel, Mimi Zhang:
The Brand Effect of Key Phrases and Advertisements in Sponsored Search. Int. J. Electron. Commer. 16(1): 77-106 (2011)

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