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"Alexa, Tell Me More! The Effectiveness of Advertisements through Smart ..."

Kyuhong Park et al. (2022)

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DOI: 10.1080/10864415.2021.2010003

access: closed

type: Journal Article

metadata version: 2022-10-13

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  dblp key:
  - journals/ijecommerce/ParkPLAK22
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  - https://dblp.org/rec/journals/ijecommerce/ParkPLAK22
Kyuhong Park, Yongjin Park, Junyeong Lee, Jae-Hyeon Ahn, Dongyeon Kim:
Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. Int. J. Electron. Commer. 26(1): 3-24 (2022)

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