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"Determinants of E-Commerce Strategy in Franchising: A Resource-Based View."

Rozenn Perrigot, Thierry Pénard (2013)

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DOI: 10.2753/JEC1086-4415170305

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/PerrigotP13
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  - https://dblp.org/rec/journals/ijecommerce/PerrigotP13
Rozenn Perrigot, Thierry Pénard:
Determinants of E-Commerce Strategy in Franchising: A Resource-Based View. Int. J. Electron. Commer. 17(3): 109-130 (2013)

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