"The Effectiveness of Contextual Competitive Targeting in Conjunction with ..."

Yiping Amy Song et al. (2018)

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DOI: 10.1080/10864415.2018.1462952

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type: Journal Article

metadata version: 2025-01-19

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Yiping Amy Song, Chee Wei David Phang, Shuai Yang, Xueming Luo:
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives. Int. J. Electron. Commer. 22(3): 349-385 (2018)

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