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"The Effectiveness of Contextual Competitive Targeting in Conjunction with ..."
Yiping Amy Song et al. (2018)
- Yiping Amy Song, Chee Wei David Phang, Shuai Yang, Xueming Luo:
The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives. Int. J. Electron. Commer. 22(3): 349-385 (2018)
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