"Links and effects of channel integration in the prepurchase and purchase ..."

Bernhard Swoboda, Nils Fränzel (2022)

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DOI: 10.1080/10864415.2022.2076197

access: closed

type: Journal Article

metadata version: 2022-10-13

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  - https://dblp.org/rec/journals/ijecommerce/SwobodaF22
Bernhard Swoboda, Nils Fränzel:
Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers. Int. J. Electron. Commer. 26(3): 331-354 (2022)

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