"Consumer Attitudes Toward Mobile Advertising: An Empirical Study."

Melody M. Tsang, Shuchun Ho, Ting-Peng Liang (2004)

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DOI: 10.1080/10864415.2004.11044301

access: closed

type: Journal Article

metadata version: 2025-01-19

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Melody M. Tsang, Shuchun Ho, Ting-Peng Liang:
Consumer Attitudes Toward Mobile Advertising: An Empirical Study. Int. J. Electron. Commer. 8(3): 65-78 (2004)

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