"Carefulness Matters: Consumer Responses to Short Message Service Advertising."

Fan-Chen Tseng, Ching-I Teng (2016)

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DOI: 10.1080/10864415.2016.1171976

access: closed

type: Journal Article

metadata version: 2020-10-26

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Fan-Chen Tseng, Ching-I Teng:
Carefulness Matters: Consumer Responses to Short Message Service Advertising. Int. J. Electron. Commer. 20(4): 525-550 (2016)

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