"Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric ..."

Jianghua Wu, Yan Zong, Xin Liu (2023)

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DOI: 10.1080/10864415.2022.2158597

access: closed

type: Journal Article

metadata version: 2024-08-04

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Jianghua Wu, Yan Zong, Xin Liu:
Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information. Int. J. Electron. Commer. 27(1): 100-128 (2023)

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