"ChatGPT Adoption in Marketing: Exploring Drivers and Barriers through ..."

Moein Aminifard et al. (2025)

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DOI: 10.1080/10447318.2024.2408630

access: closed

type: Journal Article

metadata version: 2025-08-09

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Moein Aminifard, Vahid Makizadeh, Reza Ahmadi Kahnali, Maryam Nekooeezadeh:
ChatGPT Adoption in Marketing: Exploring Drivers and Barriers through Behavioral Reasoning Theory. Int. J. Hum. Comput. Interact. 41(13): 8409-8425 (2025)

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