"The Effect of Herd Behavior on Consumer Intention in Live Streaming ..."

Xiayu Chen et al. (2025)

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DOI: 10.1080/10447318.2024.2364464

access: closed

type: Journal Article

metadata version: 2025-03-26

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Xiayu Chen, Yu Wang, Shaobo Wei, Junya Shen:
The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction. Int. J. Hum. Comput. Interact. 41(2): 1674-1687 (2025)

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