"Development of a Viewing-Purchase Model for Live Streaming Commerce: A ..."

Hanbyul Choi, Junghwan Kim, Jonghwa Park (2025)

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DOI: 10.1080/10447318.2024.2427901

access: closed

type: Journal Article

metadata version: 2025-10-14

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Hanbyul Choi, Junghwan Kim, Jonghwa Park:
Development of a Viewing-Purchase Model for Live Streaming Commerce: A Social Exchange Perspective. Int. J. Hum. Comput. Interact. 41(14): 9173-9190 (2025)

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