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"How Immersive Retailing Affects Consumers' Urge to Buy: Impacts of ..."
Ju Yeun Jang, Do Yuon Kim (2025)
- Ju Yeun Jang
, Do Yuon Kim
:
How Immersive Retailing Affects Consumers' Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance. Int. J. Hum. Comput. Interact. 41(8): 4964-4978 (2025)

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