"The Effect of Webpage Complexity and Banner Animation on Banner ..."

Weilin Liu, Xiaoning Liang, Fantao Liu (2019)

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DOI: 10.1080/10447318.2018.1516843

access: closed

type: Journal Article

metadata version: 2025-01-19

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Weilin Liu, Xiaoning Liang, Fantao Liu:
The Effect of Webpage Complexity and Banner Animation on Banner Effectiveness in a Free Browsing Task. Int. J. Hum. Comput. Interact. 35(13): 1192-1202 (2019)

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