"The Effect of Avatar Self-Integration on Consumers' Behavioral ..."

Sumin Oh, Woo Bin Kim, Ho Jung Choo (2024)

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DOI: 10.1080/10447318.2023.2279416

access: closed

type: Journal Article

metadata version: 2024-12-22

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Sumin Oh, Woo Bin Kim, Ho Jung Choo:
The Effect of Avatar Self-Integration on Consumers' Behavioral Intention in the Metaverse. Int. J. Hum. Comput. Interact. 40(23): 7840-7853 (2024)

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