"The Role of Social Media in Building Islamic Banking Consumer Engagement: ..."

Mahmoud Yasin et al. (2025)

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DOI: 10.1080/10447318.2024.2376357

access: closed

type: Journal Article

metadata version: 2025-07-04

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Mahmoud Yasin, Lucia Porcu, Juan F. Prados-Castillo, Francisco J. Liébana-Cabanillas:
The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love. Int. J. Hum. Comput. Interact. 41(10): 6335-6349 (2025)

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