"Predictive Modelling of Mobile Marketing Usage among Generation Y: A ..."

Mohammad Ismail et al. (2016)

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DOI: 10.3991/IJIM.V10I2.5545

access: open

type: Journal Article

metadata version: 2025-03-13

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Mohammad Ismail, Razli Che Razak, Mohd Rafi Yaakob, Mohd Nazri Zakaria, Nadia Hanum, Azyanee Luqman:
Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. Int. J. Interact. Mob. Technol. 10(2): 49-57 (2016)

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