"The social strategy cone: Towards a framework for evaluating social media ..."

Robin Effing, Ton A. M. Spil (2016)

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DOI: 10.1016/J.IJINFOMGT.2015.07.009

access: closed

type: Journal Article

metadata version: 2020-02-21

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Robin Effing, Ton A. M. Spil:
The social strategy cone: Towards a framework for evaluating social media strategies. Int. J. Inf. Manag. 36(1): 1-8 (2016)

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