"Understanding the consumer's online merchant selection process: The roles ..."

Ilyoo B. Hong (2015)

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DOI: 10.1016/J.IJINFOMGT.2015.01.003

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type: Journal Article

metadata version: 2022-04-09

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Ilyoo B. Hong:
Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. Int. J. Inf. Manag. 35(3): 322-336 (2015)

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