"The dynamic effect of interactivity on customer engagement behavior ..."

Kai Kang et al. (2021)

> Home

Details and statistics

DOI: 10.1016/J.IJINFOMGT.2020.102251

access: closed

type: Journal Article

metadata version: 2022-12-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijinfoman/KangLGL21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijinfoman/KangLGL21
Kai Kang, Jinxuan Lu, Lingyun Guo, Wenlu Li:
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms. Int. J. Inf. Manag. 56: 102251 (2021)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.