"Engaging consumers online through websites and social media: A gender ..."

Waqar Nadeem et al. (2015)

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DOI: 10.1016/J.IJINFOMGT.2015.04.008

access: closed

type: Journal Article

metadata version: 2021-06-29

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Waqar Nadeem, Daniela Andreini, Jari Salo, Tommi Laukkanen:
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. Int. J. Inf. Manag. 35(4): 432-442 (2015)

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