"Product attributes and brand equity in the mobile domain: The mediating ..."

Margaret L. Sheng, Thompson S. H. Teo (2012)

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DOI: 10.1016/J.IJINFOMGT.2011.11.017

access: closed

type: Journal Article

metadata version: 2020-02-21

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Margaret L. Sheng, Thompson S. H. Teo:
Product attributes and brand equity in the mobile domain: The mediating role of customer experience. Int. J. Inf. Manag. 32(2): 139-146 (2012)

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