"Using big data analytics to study brand authenticity sentiments: The case ..."

Hamid Shirdastian, Michel Laroche, Marie-Odile Richard (2019)

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DOI: 10.1016/J.IJINFOMGT.2017.09.007

access: closed

type: Journal Article

metadata version: 2020-02-21

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Hamid Shirdastian, Michel Laroche, Marie-Odile Richard:
Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter. Int. J. Inf. Manag. 48: 291-307 (2019)

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