"Simple database marketing tools in customer analysis and retention."

Yu-Hui Tao, Chu-Chen Rosa Yeh (2003)

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DOI: 10.1016/S0268-4012(03)00052-5

access: closed

type: Journal Article

metadata version: 2020-02-21

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Yu-Hui Tao, Chu-Chen Rosa Yeh:
Simple database marketing tools in customer analysis and retention. Int. J. Inf. Manag. 23(4): 291-301 (2003)

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