"Unlocking the potential of virtual endorsers: The role of brand-owned and ..."

Lefa Teng et al. (2025)

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DOI: 10.1016/J.IJINFOMGT.2024.102864

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type: Journal Article

metadata version: 2025-01-20

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Lefa Teng, Hongyan Wang, Xinran Wang, Lianne Foti:
Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude. Int. J. Inf. Manag. 81: 102864 (2025)

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