"Usage and effectiveness of online marketing tools among ..."

Thompson S. H. Teo (2005)

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DOI: 10.1016/J.IJINFOMGT.2004.12.007

access: closed

type: Journal Article

metadata version: 2020-02-21

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Thompson S. H. Teo:
Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. Int. J. Inf. Manag. 25(3): 203-213 (2005)

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