"How can Artificial Intelligence (AI) be used to manage Customer Lifetime ..."

Edo Belva Firmansyah, Marcos R. Machado, João Luiz Rebelo Moreira (2024)

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DOI: 10.1016/J.JJIMEI.2024.100279

access: open

type: Journal Article

metadata version: 2024-09-20

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Edo Belva Firmansyah, Marcos R. Machado, João Luiz Rebelo Moreira:
How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV) - A systematic literature review. Int. J. Inf. Manag. Data Insights 4(2): 100279 (2024)

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