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"Customer engagement, word-of-mouth and box office: the case of movie tweets."

Chong Oh (2013)

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DOI: 10.1504/IJISCM.2013.060976

access: closed

type: Journal Article

metadata version: 2020-06-18

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Chong Oh:
Customer engagement, word-of-mouth and box office: the case of movie tweets. Int. J. Inf. Syst. Chang. Manag. 6(4): 338-352 (2013)

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