"Consumer learning roadmap: a necessary tool for new products."

Seppo Hanninen, Birgitta Sandberg (2006)

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DOI: 10.1504/IJKL.2006.010997

access: closed

type: Journal Article

metadata version: 2024-10-06

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Seppo Hanninen, Birgitta Sandberg:
Consumer learning roadmap: a necessary tool for new products. Int. J. Knowl. Learn. 2(3/4): 298-307 (2006)

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