"The effect of loneliness on consumers' purchase intention during live ..."

Rui Chen, Yanning Zhang, Yanghan Guo (2024)

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DOI: 10.1504/IJMC.2024.139307

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type: Journal Article

metadata version: 2024-11-29

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Rui Chen, Yanning Zhang, Yanghan Guo:
The effect of loneliness on consumers' purchase intention during live stream shopping: an empirical study in China with large-scale samples. Int. J. Mob. Commun. 24(1): 82-102 (2024)

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