"The role of contextual marketing offer in Mobile Commerce acceptance: ..."

ThaeMin Lee, JongKun Jun (2007)

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DOI: 10.1504/IJMC.2007.012398

access: closed

type: Journal Article

metadata version: 2020-03-13

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ThaeMin Lee, JongKun Jun:
The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers. Int. J. Mob. Commun. 5(3): 339-356 (2007)

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