"The impact of gamification features on customer brand engagement: a study ..."

Amir Reza Konjkav Monfared et al. (2025)

> Home

Details and statistics

DOI: 10.1504/IJMC.2025.149384

access: closed

type: Journal Article

metadata version: 2025-11-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijmc/MonfaredGNBMM25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijmc/MonfaredGNBMM25
Amir Reza Konjkav Monfared, Mohammad Ghaffari, Mohammad Nematpour, Mohammadreza Barootkoob, Milad Mohebali Malmiri, Leila Malekpur:
The impact of gamification features on customer brand engagement: a study in entertainment mobile apps. Int. J. Mob. Commun. 26(4): 377-401 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.