"The effect of electronic word-of-mouth (eWOM) on mobile application ..."

Sehwan Oh, Hyunmi Baek, JoongHo Ahn (2015)

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DOI: 10.1504/IJMC.2015.067960

access: closed

type: Journal Article

metadata version: 2024-10-06

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Sehwan Oh, Hyunmi Baek, JoongHo Ahn:
The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation. Int. J. Mob. Commun. 13(2): 136-156 (2015)

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