"Perceived effectiveness of text vs. multimedia Location-Based Advertising ..."

Heng Xu, Lih-Bin Oh, Hock-Hai Teo (2009)

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DOI: 10.1504/IJMC.2009.022440

access: closed

type: Journal Article

metadata version: 2020-03-13

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Heng Xu, Lih-Bin Oh, Hock-Hai Teo:
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. Int. J. Mob. Commun. 7(2): 154-177 (2009)

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