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"Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being ..."

Katherine Barnet, Sharmila Pixy Ferris (2016)

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DOI: 10.4018/IJOM.2016070104

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/BarnetF16
Katherine Barnet, Sharmila Pixy Ferris:
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? Int. J. Online Mark. 6(3): 50-61 (2016)

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