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"Differences and Similarities: Brand Trust Offline and Online."

Gordon Bowen, Richard Bowen (2016)

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DOI: 10.4018/IJOM.2016010104

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/BowenB16
Gordon Bowen, Richard Bowen:
Differences and Similarities: Brand Trust Offline and Online. Int. J. Online Mark. 6(1): 54-82 (2016)

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