"Joint advertising of complementary products sold through an independent ..."

Salma Karray, Simon-Pierre Sigué (2018)

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DOI: 10.1080/00207543.2017.1399224

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type: Journal Article

metadata version: 2025-08-22

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Salma Karray, Simon-Pierre Sigué:
Joint advertising of complementary products sold through an independent retailer. Int. J. Prod. Res. 56(15): 5222-5233 (2018)

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